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The Coalettes logo, as published within the advert, had a slanted bowtie type, similar to the form that might quickly turn out to be the Chevrolet icon. The date of the paper was simply 9 days after the incorporat

The Coalettes logo, as published within the advert, had a slanted bowtie type, similar to the form that might quickly turn out to be the Chevrolet icon. The date of the paper was simply 9 days after the incorporation of the Chevrolet Motor Co. One different clarification attributes the design to a stylized model of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-Fonds, Canton of Neuch√Ętel, to French mother and father, on Christmas Day 1878.

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