The Klavika Condensed font was designed by type design studio Process Type Foundry underneath the artwork path of Aaron Carámbula for General Motors marketer FutureBrand as a half of Chevrolet’s 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font was released to the public in the fall of 2008. In the Young Creative Chevrolet company identity pointers, Klavika is listed for use in all communication materials. Klavika was phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones) while the campaign was nonetheless ongoing.
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